25 years marketing early stage startups.
Vuni packages two decades of B2B messaging strategy into an accessible platform for early-stage founders. Siemens, Splunk, and UL have hired me for this work, and so have a long list of startups.
Vuni is built by Hunter & Bard.
Hunter & Bard has done strategic marketing for technology companies since 2011. We work on positioning, messaging, and go-to-market for companies selling into enterprise.
Vuni is that practice built into software: the same questions, in the same order, for founders who are not ready for an agency retainer.
Our Story
Early-stage founders can rarely afford a $15,000 strategy sprint when building their initial product. We built Vuni to codify our exact agency questions and positioning methodology into an AI engine, giving founders enterprise-grade messaging before they are ready for full human agency retainers.
The Founder
Shira Abel has spent 25 years marketing early stage technology companies. She works with founders on positioning, messaging, and go-to-market, and specializes in the hardest side of tech: selling to enterprise, where a buying committee decides.
Shira holds an MBA from Kellogg at Northwestern, and has lectured and worked across the US and Europe. She volunteered with the State Department to teach and mentor startups in Macedonia and Ukraine. Before Hunter & Bard Shira ran marketing and sales inside technology companies. She believes there’s a difference between a job to be done and a problem to be solved, and solved problems sell for more.
Find out what your buyers hear.
Put in your URL. Vuni reads your site the way a buyer does, scores it, and shows you how ChatGPT, Claude, Perplexity, and Gemini describe you when someone asks them cold.