What a website messaging audit is, and what it can tell you
A website messaging audit is a structured read of your site from your customer’s side: how they will interpret what it says, who it appears to be for, and where it leaves the reader to make assumptions about what you meant.
Vuni scores six sections and shows what four AI assistants say about your company. It costs $9.99. This is a thorough read, and can take up to 20 minutes.
- Claritystrong4/5
- Positioningmixed3/5
- Buyer focus (ICP)strong4/5
- Proofmixed3/5
- Story and stakesmixed3/5
- US enterprise readinessmixed3/5
A messaging audit reads the page, not the code
A technical audit asks whether a page can be crawled, how fast it loads, and which terms it might rank for. A messaging audit asks something else: if a buyer who has never heard of you lands here and reads for thirty seconds, what do they believe when they leave?
The six sections
Clarity
Positioning
Buyer focus (ICP)
Proof
Story and stakes
US enterprise readiness
The scorecard comes first
The report opens on your total out of 30 and the six scores behind it. Each score comes with a band, so a section that half works reads as mixed. Under the scorecard, each section is argued from your page, quoting the words on it.
The card at the top of this page is a real audit of a real site with the company removed. An ordinary good site scores about 20 out of 30. Worth knowing before you read your own.
How this differs from an SEO audit
The two answer different questions, and a site can pass one and fail the other. Traffic that lands on a page nobody understands is the expensive version of that.
An SEO audit answers
- Which pages are indexed
- Which terms you could rank for
- What is slow, broken or missing a tag
- Whether a crawler can follow the structure
A messaging audit answers
- Whether a buyer understands your offer after one read
- Whether your page sounds like your three nearest competitors
- Whether your claims carry proof a skeptic can check
- What an AI assistant tells a buyer who asks about you
The part neither audit used to cover
Buyers ask an assistant before they ask a search engine. The assistant answers from everything it has read about you, and your homepage is a small part of that. So the audit asks ChatGPT, Claude, Perplexity and Gemini to describe your company cold and prints the four answers side by side.
It also asks who leads your category and whether you come up. If you are missing from that answer, the report says so. A question that failed to run is shown as failed, never dropped.
Diagnosis, not the cure
The audit tells you what is wrong with your homepage, why it matters, and who you compete with. It does not tell you what to say instead.
Fixing the message means understanding your buyers and your deals, won and lost. That is what the full engine is for.
Questions
What is a website messaging audit?
A structured read of your public pages from a first-time buyer’s side. It scores six sections: clarity, positioning, buyer focus, proof, story, and US enterprise readiness. It names the single most expensive gap it finds.
How is a messaging audit different from an SEO audit?
An SEO audit asks whether a page can be found, crawled and ranked. A messaging audit asks what a person believes after reading it. The Vuni audit adds a third question: how ChatGPT, Claude, Perplexity and Gemini describe your company when a buyer asks them.
How long does the Vuni audit take?
Three to twenty minutes, depending on how much of your site there is to read. It runs on our side, so you can close the tab and open the finished report later from the same page.
What does it cost?
$9.99. One purchase, one report, no plan behind it and nothing to cancel.
What do I get at the end?
A report in three parts: your website scored section by section, how the four assistants describe you, and who you compete with. Download it as a PDF to forward or as Markdown to paste into a document.
Will it tell me what to write instead?
No. It shows you where your page is weak and what that weakness costs. Choosing the message is the job of the full engine, which asks about your buyers and your deals, won and lost.
What if my site blocks automated readers?
Paste the page text into the box on the audit screen and the audit reads what you paste. It says when it cannot see something rather than reporting it as missing.
Score your own site
One URL in. Six sections, four assistants, and a report that stays in your account.
Audit my site$9.99Marketing. Sales. Funding.
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