Give every company a buyer-facing plan for the US market.
A founder can have a strong product, customers at home, and a well-built website. None of that guarantees a US buyer will understand why the company matters, who it serves, or why the change is worth making.
Vuni gives every company in your program a clear starting point before US meetings, events, and outreach begin.
- 01Before the programEach founder sees the company through a US buyer’s eyes.
- 02During the programFounders build a US story they can carry into the room.
- 03For US events and introductionsEach company knows which conversations are worth pursuing.
Each founder sees the company through a US buyer’s eyes.
Every company starts with an audit of its website and public presence. Vuni shows how the company comes across to a buyer who has never heard of it, then identifies the language that creates confusion, weakens proof, or leaves the category unclear.
- A buyer-facing audit of the company’s website and LinkedIn profile
- The specific language that loses clarity or credibility
- What ChatGPT, Claude, Perplexity, and Gemini say when a buyer asks about the company cold
- A shared starting point for founder, mentor, and program-team conversations
Founders build a US story they can carry into the room.
Vuni takes each company through the positioning work behind a useful sales conversation. The founder leaves with a clear buyer, a direct value proposition, and evidence that supports the claim.
- A defined buyer and the problem that buyer recognizes
- A clear explanation of where the company fits in the US market
- Proof points that belong in the website, pitch, and first sales conversation
- Messaging the founder can say plainly and the team can use consistently
Each company knows which conversations are worth pursuing.
When your program includes a trade mission, customer-introduction program, or US event, Vuni compares each company’s story with the attendee or target-account list. Founders receive a focused shortlist and a reason to contact each person.
- A ranked list of buyers, partners, and prospects worth pursuing
- A reason each target should care, grounded in public evidence
- Outreach founders can send before the event or introduction
- Conversation openers that give a founder something specific to say
A clearer view of where each company stands before it enters the market.
Your team sees the work across the cohort without turning the program into a reporting exercise. The view helps mentors focus their time where it matters and gives program leaders a clear account of the commercial preparation each company completed.
- Every company’s buyer-facing audit and messaging status
- The issues that recur across the cohort
- Progress from diagnosis through market-facing materials
- A record of the work completed for partners, funders, or the next intake
The US market does not need another generic founder workshop.
A founder needs to understand how a US buyer reads the company before the company spends time on introductions, events, and outreach. Vuni gives your program a repeatable way to do that work, while keeping the diagnosis specific to each business.
When does your next US market-entry program begin?
Tell us the market, dates, and approximate number of companies. We will prepare one company as an example, so you can see the work before you commit.